India offers opportunity for associations but also poses challenges
- March 31, 2017 |
- Walt Williams
Groups with existing footprint say bureaucracy and infrastructure are issues, recommend relying on local expertise to navigate system With more than 1.2 billion people and a rapidly growing economy, India is a potentially rich source for future members and customers for U.S.-based associations seeking to expand overseas, as long as they're willing to exercise some patience. "Be sure to set your expectations appropriately," said Terry Friesenborg, chief global officer for InfoComm International. "It won't be a quick entry. You will get a lot of initial enthusiasm but it may or may not be backed up by sustainable engagement, and you kind of have to say that's okay."… Read More